Premium Service Tier
ApprovedPlanning
Owner
CEO
Delegated To
VP Product
Description
Launch a premium service tier that provides enterprise customers with advanced features, priority support, and dedicated account management. This initiative aims to increase ARPU and improve customer retention for high-value accounts.
Key Decisions
Pricing Model
Premium tier will be priced at $499/month with annual discount of 20%
Competitive analysis shows this positions us between mid-market and enterprise solutions
Decided by CEO on 1/10/2024
Feature Differentiation
Premium includes: advanced analytics, priority support, custom integrations, and dedicated CSM
These features address the top requests from enterprise prospects
Decided by VP Product on 1/12/2024
Launch Timeline
Target Q2 launch with beta access for select customers in March
Decided by CEO on 1/14/2024